The story of a rise: Tesla has produced a million electric cars

The sale of one million electric cars by Tesla constitutes a milestone for the automotive sector and confirms the change of model.

Round numbers have a special magnetism. Despite living in a world flooded with numbers, with excessive exposure to numerical records, reaching certain figures fills us with satisfaction. We see them as milestones, as surpassed borders. And that is precisely what has happened with Tesla’s announcement. The company had sold a million electric cars.

Elon Musk announced it through his favorite channel: with a tweet. Simply a photo of the millionth car and another of company employees illustrated the ad. Until this point, the company has made a long journey.

The founding of Tesla Motors, as it was initially called, occurred in 2003. Behind it was a prevailing voice, Elon Musk. Throughout the following years he played research and development. It was what the company did until it launched its first product, the Tesla Roadster, in 2006. 2,100 units were sold until it was discontinued in 2012.

But when the company’s rise really began, it was with the launch of the Model S. A high-end elegant car that appeared in 2012. From there Tesla began to be known as the Apple of cars in some places. By December 2018, the number of units sold had been 263,000.

Reach all audiences

Tesla’s journey does not end in the high-end. The presentation of its Model 3 and its recent arrival in different markets has expanded the sights of its business. Here is one of the keys to having sold a million electric cars. This is a mid-range vehicle with a much wider target audience. And this has been noticed in sales. The Model 3 has risen in the rankings of several countries among the electric ones.

In parallel and before reaching a million electric cars sold, Tesla has been presenting news. New models, such as the Model Y or the Cybertruck, have accompanied his efforts in the field of the autonomous car.

Mass battery production

One of the pillars of Tesla has been the mass production of batteries. Its alliance with Panasonic, a company with solid technology in this field, positioned it in the sector in a jump. From there his ambitious projects and his even more ambitious goals have done the rest. Some of the first ones have already been carried out, such as the construction of gigafactories. Many of the seconds are still in the air. Sometimes Musk’s futuristic vision collides with reality, other times he is victorious.

Tesla en China

Triumphs and disappointments (delays, expectations too high) aside, no one disputes Tesla’s merit. Being able to produce a million electric cars, especially with a focus on the high-end, is laudable. Because it has done so in a world where the internal combustion engine had been indisputable for decades. Including in this unbeatable the frustrated attempts to find alternative engines in the 70s and 80s.

But this long-distance run would have ended in the early stages had it not been for the massive manufacture of batteries. These form the basis of the vehicles. They are one of the most expensive components and the most essential. Autonomy depends on them, the main characteristic that put consumers back. In addition, its technology is linked to loading speed, another of the rejection factors. Tesla has been able to overcome both. The second thanks to a strong investment in its own charger network.

But the mass production of batteries has also made it possible to lower vehicle costs to a great extent. A very important step to achieve profitability. With this elusive frontier Tesla has flirted for many years. Now the path seems smoother.

Images: Telsa

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